You need CPQ when...
The customer asks for a small change, and suddenly your sales rep is Your inbox is reminders. You’re copying numbers from an accidentally shared an Pricing across your team is inconsistent, and configurations don’t match, production calls because the again. Manager pokes you about not staying in touch with hot leads. Customers wait…… while your competitor is getting everything right with
With Aktiv’s Odoo CPQ, every configuration, every price, every quote, and every production detail finally speaks the same language.
Feature 2 of 10
Your reps can configure products with hundreds of components, nested rules, dependencies, conditions, or bundles without technical help. It’s like guiding customers as if they were in-store.
Configure products directly on your website
See pricing update instantly
Send RFQs or place orders immediately
Customers and sales reps see only what’s compatible.
No mismatched combinations, no back-and-forth, no production errors.
Odoo CPQ lets you explore optional add-ons, upgrades, or accessories, while essential components remain fixed.
Component-level pricing
Extra charges/taxess
Dynamic pricing rules
Discounts
Taxes
Current availability
Current availability
Stock-based restrictions
Component-level pricing
Set minimum, maximum, and default quantities for each component. Your reps follow structured guidelines, and customers make better choices.
All configuration details automatically flow into the quotation. No manual copying. No missing fields. No outdated information.
Once a quote is confirmed, Odoo CPQ automatically creates a Manufacturing Order with:
Auto-Generate Manufacturing Orders with the Right BOM (Zero Errors)
Accurate BOM structure
All selected components
All configuration-specific rules
Dynamic routing and operations
Define operations directly inside CPQ, different configurations can trigger different operations.
Construction & Building Materials
Automotive & Transportation
Industrial Equipment
Electronics & High-Tech
Manufacturing (Custom & Modular)
Office & Workspace Solutions
Hospitality & Hotel Projects
Curtains, Custom Shades & Blinds
Energy, Utilities & Green Tech
50%
Reduction in Time to Quote
Reduction
90%
Reduction in Complex Configuration Errors
Reduction
25%
Increased Sales Revenue
Increase
100%
Accuracy across all teams, all channels
Increase
Sales Reps can configure products independently, with lightning speed and accuracy.
Engineers are freed from the burden of tedious and time-consuming follow up to get exact product configurations.
Customers receive a quick, guided, controlled, and immersive buying experience.
For SMBs, Odoo CPQ eliminates the need for separate, costly CPQ software by running entirely within Odoo.
Our sales team used to spend hours building quotes. With CPQ, everything is structured, accurate, and instantly configurable. It’s one of the few tools that actually reduced stress on the floor. ?
— Sales Operations Manager, Mid-Size Furniture Manufacturer
Before CPQ, we had 6–7 versions of every quote floating around. Now there’s one version, always correct,always consistent. Our customers noticed the difference immediately. ?
— Head of Sales, Home Décor Brand
CPQ cut our quote turnaround time from days to minutes. We’re closing deals faster simply because we respond faster than our competitors.
— Business Development Lead, B2B Supplier
Wrong dimensions, mismatched components, manual mistakes, all gone. CPQ enforces rules and compatibility, so we simply cannot configure something that we can’t actually build. ?
— Engineering Lead, Modular Products Manufacturer
CPQ stands for Configure, Price, Quote. With CPQ, sales teams can easily configure products as per customer’s needs and generate accurate pricing and send quotes and proposals to prospective buyers.
Using Odoo CPQ goes way beyond just saving you time and money. It will improve the customer experience, reduce errors in your process, shorten sales cycles – all while increasing value of deals for clients.
For any organizations with complex or customized products, CPQ can be a game-changer. This includes B2B, B2C, enterprise level organizations to independent owned businesses.
Odoo’s product configuration seamlessly integrates with the manufacturing process. Once a quote is finalized, the system automatically generates a manufacturing order with the correct bill of materials (BOM), ensuring that the product can be produced exactly as specified in the quote.
The custom CPQ module in Odoo is easy to use, and requires no technical expertise. You can get it up and running quickly and enable your sales teams to close deals faster.
Yes, this module is ecommerce friendly; you can download it from the app store. If you purchase the Odoo CPQ Ecommerce app, you don’t need to purchase the base CPQ app.


















Aktiv is Odoo certified partner offering end-to-end implementation services.
We don’t just implement ERP, we bridge the gap between technology and your workforce, ensuring smooth adoption, empowered employees, and maximized ROI.
With over 10+ years of experience implementing Odoo for SME and Enterprise clients, we know how to assist you in your digital transformation journey. It’s what we do the best!
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It works great for our configuration of pressure gauges with lots of variants and attributes.
We are happy with the results.