About Flower Essence Society (FES Flowers – U.S.)

The Flower Essence Society (FES) is a globally recognized organization dedicated to producing and distributing natural flower essence remedies. With a strong legacy in holistic healing, education, and practitioner training, FES serves a diverse community of wholesalers, practitioners, resellers, and retail customers across the U.S. and internationally.

As their community continues to grow, FES needed a more structured and intelligent way to manage their customer and member ecosystem within Odoo.

Partnership with Aktiv

FES partnered with Aktiv to build a tailored contact-management workflow inside Odoo, one that reflects the complexity of their customer segments, approval processes, and membership hierarchies. The goal is to ensure that every customer profile is captured accurately, approved systematically, and linked to the right pricing, company, and ordering logic.

Aktiv’s understanding of custom business workflows in Odoo allowed FES to redesign their Contacts module into a controlled, rules-based system that reduces manual work and aligns with how they operate.

Key Challenges of FES Flowers Before the Enhancement

No structured way to manage different contact types such as wholesalers, practitioners, members, etc.
Manual approval required for validating new contacts submitted via website forms
Difficulty managing different required fields and compliance information for each contact type
Need for assigning specific price lists and company associations based on customer classification
No smooth workflow for upgrading a customer profile (e.g., Member ? Practitioner)
Lack of connection between web forms, internal approvals, and Odoo’s contact creation

These gaps resulted in inconsistent customer data, manual verification overhead, and missing links between customer type and pricing.

How Flower Essence Society (FES) Uses Odoo

Contact & Member Managementwith clearly defined customer classifications (wholesalers, practitioners, members, resellers)
Controlled Approval Workflowsfor validating new contacts submitted through website forms
Dynamic Data Capture Rulesensuring required fields and compliance details vary by contact type
Pricing & Company Mappinglinking customer classifications with appropriate price lists and entities
Profile Upgrade Logicsupporting transitions such as Member ? Practitioner through governed workflows
Web-to-Odoo Integrationconnecting external forms with internal validation and contact creation

Customer Success Stories

Not to flex, but these are some Real results. Real wins.

4.7

is our

average

Aktiv Software Pvt. Ltd. followed up on the project as promised.

Bjorn-Midtlien

Bjorn Midtlien

CEO, Digitus Nordic AS

Rather than focusing on short-term fixes, their approach is pragmatic, focused on sustainable, long-term results.

Kasper-G

Kasper G

Owner, Nordic by Choice

Their solution has helped us reduce our project managers' time for invoicing from a week to two days.

Kateryna-Mykhailenko

Kateryna Mykhailenko

Manager, ToxMinds

On a scale of 1-10, we would rate Aktiv’s partnership as 11.

Fabrice Beaux

CEO, InterHyve Sàrl

About Us

Aktiv is Odoo certified partner offering end-to-end implementation services.

We don’t just implement ERP, we bridge the gap between technology and your workforce, ensuring smooth adoption, empowered employees, and maximized ROI.

With over 10+ years of experience implementing Odoo for SME and Enterprise clients, we know how to assist you in your digital transformation journey. It’s what we do the best!